Learn about Virtual Bundles
Do you sell complementary products that you'd like customers to be able to buy as a bundle, without having to physically package them together? Think a necklace with its matching earrings, or mugs in both black and white. Virtual Bundles are a great FBA tool to encourage basket building and sell products together that go hand in hand! Just use the virtual product bundles tool to combine 2-5 ASINs and price it at or below the price of all of the ASINs together (most successful Virtual Bundles sweeten the deal with bundle savings!)
There are a few eligibility requirements to note:
- You must be the brand owner of the ASINs in Brand Registry
- The ASINs must have active FBA inventory in New condition (sorry, no Used or Renewed!)
- Although the bundle is virtual, the ASINs must be physical (no electronically delivered products like digital music, videos, and books)
- Gift cards cannot be part of Virtual Bundles
- Virtual Bundles can only be created in the US Amazon store
Ready to get started? You can learn more about Virtual Bundles here and troubleshoot any issues with this FAQ.
Learn about Virtual Bundles
Do you sell complementary products that you'd like customers to be able to buy as a bundle, without having to physically package them together? Think a necklace with its matching earrings, or mugs in both black and white. Virtual Bundles are a great FBA tool to encourage basket building and sell products together that go hand in hand! Just use the virtual product bundles tool to combine 2-5 ASINs and price it at or below the price of all of the ASINs together (most successful Virtual Bundles sweeten the deal with bundle savings!)
There are a few eligibility requirements to note:
- You must be the brand owner of the ASINs in Brand Registry
- The ASINs must have active FBA inventory in New condition (sorry, no Used or Renewed!)
- Although the bundle is virtual, the ASINs must be physical (no electronically delivered products like digital music, videos, and books)
- Gift cards cannot be part of Virtual Bundles
- Virtual Bundles can only be created in the US Amazon store
Ready to get started? You can learn more about Virtual Bundles here and troubleshoot any issues with this FAQ.
2 respuestas
Seller_GVhXB1pwOzSPS
@blake_Amazon This is brilliant. I made my first virtual bundle yesterday. Our company is grateful Amazon keeps innovating. This is a win/win, saving us a lot of effort pre-building bundles and saving Amazon precious warehouse space. Im surprised there are no replies on this topic.
Is it now possible or will it be, to associate this new virtual bundle with our already-successful pre-built bundle marketplace pages, so the ranking, reviews and discoverability will cross over?
Thank you, David
YMAA Publication Center
