Hello @Seller_PWigiGIh1cMYf

Please refer to Deals for events in the Seller Central help pages.

To submit a Deal for event consideration:

1. On the Deals dashboard, check Upcoming Events to see the events that are open for Deals submissions. Events include Prime Day, Black Friday, Cyber Monday, and others.
2. Select the desired event in the Schedule box as part of the Deal. You can submit Deals for multiple event and non-event weeks.

I hope this helps. Thanks for asking your question.