Unauthorized Sellers Listing Under Our Brand Despite Brand Registry
Hello Amazon Team and Fellow Sellers,
I am the registered brand owner of HILASON, enrolled under Amazon’s Brand Registry. Despite multiple prior cases and removal requests, I’m reaching out due to ongoing unauthorized seller activity on my listings.
These sellers are hijacking my listings, misusing my intellectual property, and causing loss of sales and brand value. I have contacted support before, but the issue persists.
Here are some of the impacted listings and unauthorized sellers:
Product: HILASON 5" Stainless Steel Full Cheek Twisted Wire Horse Bit
ASIN: B07NKPDFVP
Unauthorized Sellers: Zentra, LLC, Glencoe Gifts
Product: HILASON 9-1/2" Western Easy Clip Curb Bit Chain
ASIN: B00NMPUKIW
Unauthorized Seller: Zentra, LLC
We request the Amazon Investigations team to urgently:
- Remove these unauthorized sellers from our listings
- Prevent future violations through stricter listing restrictions
- Strengthen protection for brands under the Brand Registry
I've also reported this through proper channels but would appreciate Amazon Community’s advice and visibility here.
Unauthorized Sellers Listing Under Our Brand Despite Brand Registry
Hello Amazon Team and Fellow Sellers,
I am the registered brand owner of HILASON, enrolled under Amazon’s Brand Registry. Despite multiple prior cases and removal requests, I’m reaching out due to ongoing unauthorized seller activity on my listings.
These sellers are hijacking my listings, misusing my intellectual property, and causing loss of sales and brand value. I have contacted support before, but the issue persists.
Here are some of the impacted listings and unauthorized sellers:
Product: HILASON 5" Stainless Steel Full Cheek Twisted Wire Horse Bit
ASIN: B07NKPDFVP
Unauthorized Sellers: Zentra, LLC, Glencoe Gifts
Product: HILASON 9-1/2" Western Easy Clip Curb Bit Chain
ASIN: B00NMPUKIW
Unauthorized Seller: Zentra, LLC
We request the Amazon Investigations team to urgently:
- Remove these unauthorized sellers from our listings
- Prevent future violations through stricter listing restrictions
- Strengthen protection for brands under the Brand Registry
I've also reported this through proper channels but would appreciate Amazon Community’s advice and visibility here.
46 respuestas
Sandy_Amazon
Hello @Seller_hD5ap6vu0texR
My name is Sandy from the Community Manager team.
Amazon's policies allow any seller to list items for sale on an ASIN so long as the intellectual property accurately represents the item being sold and has not been illegally reproduced. This includes intellectual property for which you are the rights owner.
I looked into some violation reports you have submitted and it seems like you have the order ID from when you performed a test buy, but it does not state on how the product is being illegally reproduced.
Additionally, it would be helpful to also include branding images in your product detail page (PDP) to make it easier for Amazon and customers to understand this product is under your brand. With brand registry sellers need to have their branding on either the product or packaging. I would suggest to add that image in your PDP as well.
If you performed a test buy and have proof that the item is illegally reproduced and not matching the listing please let me know. For example: Material is different, length is different, size is different. These should only cover facts.
Please let me know and I can assist further.
Sandy
Seller_rI7BZIczK8iAC
Did you do a test buy and complain with Amazon? Describe exactly the difference between the received product and the description in the catalogue? Then Amazon will take it down but that can take 2-3 weeks.
Even better if you send them a screenshot of the GS1 search showing that YOU are the owner of that UPC.
Seller_gKR2famxYv2qF
get set up with TRANSPARENCY CODES. THAT SHOULD SOLVE YOUR PROBLEM. AMAZON WILL NOT HELP YOU, I KNOW FROM MY OWN BATTLES OVER RESERVES WHICH ARE A SCAM
Seller_XT5cLb65cRJYV
Sandy_Amazon
Thanks @Seller_hD5ap6vu0texR
Once I get the screenshots I will provide them to the internal teams.
Sandy
Seller_0j7l6ztASwtdk
We are also having issues with Zentra!
