Good Evening @Seller_XraQ651dfxbmW,

I wanted to stop by and see if I could help answer your question regarding A+ Content comparison charts.

I am unable to translate your screenshot at this time to figure out what you are highlighting in red, but from what I understand about comparison charts, you should be able to compare your own products to each other.

I'd imagine the approach that would make sense would be comparing products that are similar to one another so it's helpful to your customer to decide what options of your products would be the most optimal for them (just like your screenshot looks like).

At the end of the day the decision is up to you what kind of comparison charts you would like to make that would make the most sense for your business. I do know that you are not able to compare other sellers products with your own at this time in these charts per a few threads on the forums of sellers asking that question.

If you have further questions about this, I am linking the A+ Content help page. I'd also recommend reaching out to Selling Partner Support as you are able to discuss examples and get their suggestions regarding your question as well.

Hope the information above helps. Have a good weekend!

Sincerely, Cooper_Amazon