Last year I launched a gardening product in March. Right when it hit the market it did great, climbing to the top of the search results. I'm assuming this was partly due to the honeymoon period, but since it had such a great launch it has stayed at the top of the search results since.

I'm looking to launch another gardening product, but was curious if it's best to wait until the early spring, or if it's ok to launch in the winter. I still expect to sell some in the winter, but of course it won't sell as many units versus the spring.

I'm curious if that will hurt my overall search ranking or if it really doesn't matter. Hope my question makes sense, just looking for some seller insights on this topic.