Hi everyone!

We are continuing our journey through the various parts of a product detail page and today we will discuss bullet points.

Bullet points help you to sell features and benefits of your product. They are descriptive text about specific aspects of a product, which appear on the detail page. Up to five bullet points can be included for each product. Bullet points should be much shorter than the product description. Please do not provide pricing, shipping or company information in bullet points.

These tips will help creating good bullet points:

• It is better to keep bullet points clear and concise.
• Start a bullet point with a feature and then state the benefit(s) of that feature.
• Use bullet points to provide important sizing information.
• Provide as much product-specific data as possible.
• Use proper capitalisation when writing bullet points.

You can find additional information on the following help page: Bullet points.