At our recent unBoxed event, we introduced AI creative studio and Audio generator—two new generative AI tools designed to make it easier for you to create a more dynamic and engaging experience for customers.

Here's a look at what launched in beta:

AI creative studio: Conceptualize, create, and refresh content easily, regardless of format. You can research, generate, refine, and publish a variety of high-quality ad creatives produced from a single product shot, product page, or existing ad creative. Brands can also explore the AI gallery—a content hub that houses examples of re-creatable ad formats, themes, and designs—to spark inspiration.

Audio generator: Within just minutes of submitting a product, Audio generator produces ad copy and a high-quality 30-second audio ad—at no additional cost. This technology lowers the barrier of entry for audio advertising, helping customers discover your brands and products while listening to their favorite audio content.

"By reducing the complexities of working across multiple formats and placements, these innovations empower advertisers to more easily reach their audiences across the shopping journey. They can also easily update creatives seasonally, generate fresh, trend-driven content, and tailor ads to different use cases. This leads to a more dynamic and engaging customer experience, ultimately helping to drive overall campaign performance," said Jay Richman, vice president of Creative Experiences for Amazon Ads.

To learn more about these launches and past ones like Video generator, go to About Amazon.

To watch the event keynotes on demand, go to unBoxed.