34-64% Invalid Traffic to Listings
After combing through advertising data, I have found concerningly high invalid impressions (10s of 1000s) and clicks.
I have also noticed a correlation of a drastic drop in sales in previously well-performing products (several $0 days). It is hard to believe that these things are not connected. Additionally, if invalid advertising traffic is this high, I imagine my invalid organic traffic is high as well--which definitely impacts the algorithm.
How are you guys navigating climates with high percentages of fraudulent activity? Numbers as high as 64%??--there has to be intention and motivation behind that
feeling heartbroken because I truly play by the rules and there are actors with not only fraudulent activity but perceivably malicious activity. Malicious activity that is likely impacting the success of my products that I worked really hard to design and create
34-64% Invalid Traffic to Listings
After combing through advertising data, I have found concerningly high invalid impressions (10s of 1000s) and clicks.
I have also noticed a correlation of a drastic drop in sales in previously well-performing products (several $0 days). It is hard to believe that these things are not connected. Additionally, if invalid advertising traffic is this high, I imagine my invalid organic traffic is high as well--which definitely impacts the algorithm.
How are you guys navigating climates with high percentages of fraudulent activity? Numbers as high as 64%??--there has to be intention and motivation behind that
feeling heartbroken because I truly play by the rules and there are actors with not only fraudulent activity but perceivably malicious activity. Malicious activity that is likely impacting the success of my products that I worked really hard to design and create
9 respuestas
Danika_Amazon
Hi @Seller_SUBrUFXJ9pHvQand thanks for reaching out. I'm Danika from the Community Manager team.
Can you please specify for how long you've noted this issue? I'm going to follow up internally and knowing the time frame would be useful.
Also, have you cut a ticket to Ads Support for this issue and if so, can you please share the case number?
Thanks--looking forward to hearing back from you.
Best,
Danika