Brand Tailored Coupons enable you to offer either percentage-off or flat-rate discounts to tailored audiences on a subset of your products.

When you create a standard coupon, you can now select Brand as the audience type and target your customers with any of the following tailored audiences:

• Repeat customers
• Recent customers
• Brand cart abandoners
• High-spend customers

You can create tailored coupons to engage with your loyal customers, help increase awareness of new products, encourage repeat purchases and potentially improve customer retention.

To be eligible to create a Brand Tailored Coupon, you must be a brand owner with a brand representative role and have at least 5,000 customers in the respective audience.

For more information, go to these help pages:

How does coupon audience selection work?

Manage selling roles and brand benefits

To get started, create your first Brand Tailored Coupon today.