Getting over charged for PPC?
I am running a PPC campaign and have it set for flat bid only. No up or down. I have my bids set at $.75 however in reviewing my campaign I see multiple keywords are way over my bid! 185 clicks at $1.42, 87 clicks at $1.75, 112 clicks at $1.33
Any idea how I fix this or get my $ refunded?
Getting over charged for PPC?
I am running a PPC campaign and have it set for flat bid only. No up or down. I have my bids set at $.75 however in reviewing my campaign I see multiple keywords are way over my bid! 185 clicks at $1.42, 87 clicks at $1.75, 112 clicks at $1.33
Any idea how I fix this or get my $ refunded?
6 respuestas
Seller_CW0P5hgbsiqWX
Amazon always calculates correctly because it is done by a computer.
Why do you have to use advertising? The bottom line in advertising that no vendor will tell you is this. Advertising will not help to sell a dead product that no one wants, and if you have a good selling product it is not necessary. The reason this is not stated is because the vendor can’t make a profit unless sellers buy into the plan. Now, think about where your product in question fits in.
Did you test sell the product for a month using FBM to find out if it was going to be a good seller. After all, you would not want to buy advertising without having a base like to assess the effectiveness.
When you bought the product, you knew the profit that had to be made on each unit. You knew all the selling and shipping fees that had to be paid on each unit. You set your selling price based on this information. Then you start selling. Anything else you spend is directly subtracted from your profit. So now, with open ended PPC, how much profit are you losing by giving it a way to an advertising scheme?
Amazon selling is simple. Sell only products that buyers want and need. The lowest price offering will sell before the higher price offering. Are you the lowest price offering, or do you have to ask a higher price to pay for the advertising.
Do you have surplus income from sales to actually create an advertising budget? Amazon is very good as selling advertising products to sellers who want to succeed. But Amazon’s efforts are designed to keep your mind off ot your real bottom line, YOUR PORFIT.
Amazon does not make its profit from the buyers; they make their profit from the sellers. The more Amazon can sell you the more Amazon makes. Amazon wants you to sell with competitive pricing often quite higher than the lowest price offering. That way, Amazon cam sell you the advertising so you can keep your price higher. All the while knows the lowest price offering will always sell before the higher price.
You are a business. Business’s that purchase advertising have advertising budgets; a portion of the already earned profitable income is set aside for advertising after business expenses are paid. If you do not have the surplus income, the money you pay the advertising vendor will come from subtracting from your future profits. If you do not keep this fact in the forefront of your mind, an online business can go downhill fast.
Seller_PTpw5SQTsiboc
I had the same issue with my total campaign limit $ and it turns out I had some "budget rule" activated for the holiday with 35% more on my budget... found it and turned it to zero. All back to normal now.
Veronica_Amazon
Hello @Ocean_Life_Puzzles,
Adding onto the suggestion above, to check if you have budget rules in place or update a budget rule for an existing campaign:
- Go to campaign manager
- Select the campaign you want to create a budget rule for
- Click ‘Budget rules’ from the side bar
- And hit ‘Add budget rule’
Kindest regards,
Veronica_Amazon
Seller_tAfXR7sVBEoZS
Amazon PPC is a pain in the behind. If you have the budget too high, it eats up your organic sales, if it is too low, you can loose some sales you want. If your goal is to move product and break even/accept a loss to try to get reviews or increase ranking, it may be helpful.
You may have setting bidding up for top of page, etc. Those settings live in a few different places so search for them carefully.
I have found that, for most products, it is a wash and I either don't run it or I have it running very low budget and lower bids than what Amazon suggests. You have to remove underperforming key words if they cause you to loose profits, watch your match type in case it does not work for the product, etc. If too many people are selling the same widget, sell a different widget.
Some sellers will undercut a fair market price and spend money on advertising to force you out of the product or product category. Know your limits, your budget, and how long you are willing to play those games. If you are not brand registered, you will be stuck playing them. Even brand registered, when I get a good selling product, someone sells an identical looking version and undercuts the price. I accept lower sales to avoid loosing money to compete with them. Unless you have a TM for the look or design or it is clearly an infringement of a patent you own, not much you can do.
Seller_y7K2usRrDUAe8
Check your budget rule and bid adjustment by placement. Those are usually the 2 places where people made changes (for holidays, sales, etc.) but forgot to change it back.
