Hello, Fellow Seller and Amazon Seller's Forum Team ,

This is Mazhar and I'm a new seller here on Amazon. With my long journey from July 2023 until today, I haven't got my Amazon Seller Account Verified.

The above-attached email response I received right after the completion of my identity by providing my Face video and Government ID photo(Front and Back).

The following is the email response I received within an hour of my Identity verification on August,21st by providing Face Video and government-issued ID photos(An option provided along with video call verification).

''Hello Mazy & Co LLC,

Your Amazon seller account has been deactivated and your listings have been removed in accordance with section 3 of the Amazon Services Business Solutions Agreement. Funds will not be transferred to you but will be held in your account while we work with you to address this issue. Ship any open orders to avoid further impact to your account.

Why is this happening?

We have taken this measure because we need additional documentation to verify your identity. For more information on our requirements, review the Amazon Services Business Solutions Agreement:

How do I reactivate my account?

To reactivate your account, please confirm that there is a valid credit card on file and provide the following documents in PDF, PNG, JPEG, or GIF format. The documents must be legible, authentic, and unaltered and contain the required information. We do not accept screenshots. The name and address on the document must match the information entered in Seller Central.

-- A business license if applicable

-- A utility bill dated within the last 90 days for piped gas, natural gas, electricity, piped water, mobile phone, fixed-line phone, or internet service with your name and address visible.''

After receiving this requirement, I went for an appeal that I'd already provided my Face and ID, so why is this happening the same response was received from Seller Support to provide the required Utility bills in my name. I provided the Utility bill in my name and received the following response on September,04.

"Hello,

We have received your submission and verified your documents, but we require additional information to reactivate your account.

How do I reactivate my account?

To reactivate your account, take one of the following actions to complete your identity verification:

-- Take a photo of your face and ID document using the Seller Central ID document photo service. This feature allows you to complete your identity verification in about 2 minutes and is available anytime.

-- Join a video call with an Amazon associate and show them the original documents that you provided when you registered your account.

This identity verification is required as an enhanced security measure.

What happens if I do not complete the identity verification?

If you do not complete your identity verification by either using the face and ID document photo service or by showing our associate the original documents during a video call, your account may remain deactivated."

After receiving the above email, I decided to choose a video call for Identity Verification on Sep,06 but the verification personnel was unable to verify my DOB and Date of Expiry of my ID.

Hence, I had to go with another option as mentioned above in the email that I may prove my identity by Face Video and ID photos(Front and back). I submitted it to the Amazon Performance section and received the following response within two days.

Hello,

Thank you for submitting your appeal. We have reviewed the information that you provided and have reactivated your account. Any funds that were withheld as a result of deactivation are now eligible for disbursement.

Please make sure that you have taken the necessary steps to prevent these issues from happening again. If these issues continue, your account may be deactivated.

For more information on our requirements, go to "Amazon Services Business Solutions Agreement":

At that moment, I thought that everything was good to go and now I might start my selling journey with Amazon, but with the listing of my first product on September,11, I got a deactivation email before the successful listing of my product was chosen. Once again, I've been asked to prove my identity. Following is the response

Dear Seller,

Your Amazon selling account has been deactivated in accordance with Section 3 of the Business Solutions Agreement. Amazon’s Business Solutions Agreement can be found here.

Why is this happening?

We have reviewed your account and would like to confirm your identity.

How do I verify my identity?

To verify your identity, you need to complete virtual identity verification over a video interview. To reserve a time slot for the interview, fill out the form here.

After we receive your response on this form, we will invite you for the interview on one of your preferred time slots, 48 hours before the interview. After your verification interview is complete, we will review the results and respond with the outcome within 5 business days.

I've been asked once again to prove my identity by virtual identity verification and I'm happy they didn't give me an option to upload my Face video and ID photos. I followed the link mentioned in the above email, and provided the required information(Merchant Token Number), and chose 3 different slots with an interval of a week between them.

The first slot for the verification, I had chosen will be on Monday,18th of September. For that slot, I haven't received an email with the link to the video call verification. Now, less than 48 hours remaining from the 1st slot I had chosen. I'm hopeful of receiving the link for upcoming slots.

I'm not against the repeated verification process as it's in favor of sellers as well as the customers but if the option(Face Video and ID photos) doesn't satisfy the Amazon verification Team, Why are they mentioning this option in every email? I personally believe that this behavior is discouraging new sellers and they're losing their confidence.

Please my suggestions for a clean and timely Identity Verification should be noted that there should not be an option(Face Video and ID photos) to prove the seller's identity as it doesn't work but makes the verification process prolonged.

I would be grateful for a response from Amazon Team regarding my query

Thanks and Regards

Mazhar Abbas