Hi @Seller_hckny6jYvyJLH,

I see that you originally posted this thread about a month ago so I just wanted to check in and see if you have seen any changes with your advertising performance? If you have seen some positives changes, definitely feel free to share what you did to help boost things as other sellers who come across your thread may find it helpful.

However, I wanted to ask the following questions in case you are still struggling to reach your goals with advertising.

• Are you bidding manually or automatically? Have you utilized the Suggested tab when adding new keywords? Utilizing suggestions from the ad console may help put your ads in a better position to win your bids. Here is a help page on keyword targeting best practices that you may find helpful.
• I know you already mentioned optimizing your page for search, but have you also updated your search terms for the listing itself (the fields titled "generic_keywords" and "search terms" when you go to list or update an ASIN)? Be sure to check these fields regularly and optimize them as well.
• This is not a question, but just another article you may find helpful: How to choose the right products for your ad campaigns. It will go over how the ads console chooses the best products for your suggested tab. I also has a link to a page on product detail page best practices.

As @Seller_aWrza8YvWVgM1 stated, advertising can be tricky as there are many different inputs that can affect the success of your ads. You can also check out this post I made a couple of months ago on keyword optimization for ads. It has some helpful tips as well as advice from a fellow seller.

Tatiana