Over the last few months, we shared Quick Tips about the Growth Opportunities (GO) and Product Opportunity Explorer (POX) tools and we saw that you had some interest in the tools and and their features.

As a refresher:

• Growth Opportunities aggregates product recommendations across Amazon programs (i.e. Amazon Vine, FBA) to provide a more holistic view of the options available to you to help grow your business in the Amazon store. Each recommendation has a potential sales lift so that you can pick and choose the actions that make the most sense for your business. The list is refreshed daily.
• Product Opportunity Explorer allows you to understand Amazon customer search and purchasing behavior to evaluate if there is unmet customer demand, and an opportunity for you to meet that demand through new products.

Today, the GO and POX teams are curious to learn more about your experience with the tool so they can continue enhancing the product to best support your business.

Our product team behind the tools wants to know:

Growth Opportunities

• What are the ways that you try to optimize your current portfolio to increase sales? Do you find this is difficult to do, and why or why not?
• If this is your first time using the Growth Opportunities tool, what were the recommendations that you may not have been aware you could execute?

Product Opportunity Explorer

• How are you determining what new products to launch?
• Have you checked out the Product Opportunity Explorer tool? If so, what did you find helpful and what do you think can be improved?