Brand owners enrolled in Amazon Brand Registry enjoy greater control over their product detail pages. But it can still be challenging to decide which listing, and what type of detail page content will drive the most sales.

That’s where the Manage Your Experiments (MYE) can help.

MYE lets you run A/B tests (also known as split tests) on your detail page content. A/B tests let you compare two versions of content to see which performs better. Once the test concludes, you can compare results and then publish the winning content. By running A/B tests, you can learn to build better content that appeals to your customers - and helps to drive more sales.

We've added a new, three-part Seller University video series on how to plan and set-up a detail page content test using MYE. You'll also be able to review MYE requirements and learn how to interpret test results.

1. Manage Your Experiments: Plan a test of your listing content

2. Manage Your Experiments: Set up a test for listing content

3. Manage Your Experiments: Interpret results for listing content you’ve tested

Please tell us in the comments if the videos were helpful for you, or if you would like to learn more about a specific function in the MYE tool.