Brand Store Appears to Hijack Multiple Major Brands: Need Guidance
Hi everyone, tagging @Sandy_Amazon and hoping for community input as well.
I came across something concerning and am unsure what recourse we, as third-party sellers, have in this situation.
Take a look at this Brand Store:
https://www.amazon.com/stores/page/7A543CCD-915E-4948-90E9-43E03160CB2B
The storefront is listed under TTS Products, and it appears to have absorbed multiple major, unrelated brands into a single brand store as if they own or manage them.
Brands being shown under this Brand Store include:
Nilfisk, Advance, and Clarke; all of which are owned by Nilfisk A/S (Denmark)
Square Scrub — owned by Square Scrub Holdings, LLC (Colorado, USA)
Tornado — owned by Tacony Corporation (Missouri, USA)
These are all separate companies and direct competitors, so it’s extremely unlikely they’ve all agreed to operate under a single brand registry entity. When you visit a product page and hover over the brand name, it shows a URL pointing to TTSProducts, suggesting they’ve enrolled these brands under their brand registry and storefront.
In some cases, the listings are even branded as “TTS Products” but then mention the actual brand (e.g., Nilfisk, Square Scrub) only in the product description — which is confusing to customers and questionable from a brand representation standpoint.
Concerns:
This seller appears to have registered brands they don’t own, or at best, don’t have proper authority to represent.
This setup can allow them to deny other sellers from listing new products under those legitimate brands — even when we’re selling authentic inventory.
Brand gating processes now require brand owner approval to list new ASINs — which means this seller can potentially block other legitimate sellers.
We are not the trademark owners, so using the “Report a Violation” tool results in denial, leaving us no path forward.
We have our own brand registry and act as agents for other brands we work with — so we know the correct process involves the actual trademark owner adding agents, not someone else registering the brand outright.
Question:
What recourse do third-party sellers like us have when we see this kind of brand registry abuse? Is there a way to escalate this if we aren’t the brand owner, but can see clear misrepresentation?
Any guidance would be appreciated.
Thanks!
Brand Store Appears to Hijack Multiple Major Brands: Need Guidance
Hi everyone, tagging @Sandy_Amazon and hoping for community input as well.
I came across something concerning and am unsure what recourse we, as third-party sellers, have in this situation.
Take a look at this Brand Store:
https://www.amazon.com/stores/page/7A543CCD-915E-4948-90E9-43E03160CB2B
The storefront is listed under TTS Products, and it appears to have absorbed multiple major, unrelated brands into a single brand store as if they own or manage them.
Brands being shown under this Brand Store include:
Nilfisk, Advance, and Clarke; all of which are owned by Nilfisk A/S (Denmark)
Square Scrub — owned by Square Scrub Holdings, LLC (Colorado, USA)
Tornado — owned by Tacony Corporation (Missouri, USA)
These are all separate companies and direct competitors, so it’s extremely unlikely they’ve all agreed to operate under a single brand registry entity. When you visit a product page and hover over the brand name, it shows a URL pointing to TTSProducts, suggesting they’ve enrolled these brands under their brand registry and storefront.
In some cases, the listings are even branded as “TTS Products” but then mention the actual brand (e.g., Nilfisk, Square Scrub) only in the product description — which is confusing to customers and questionable from a brand representation standpoint.
Concerns:
This seller appears to have registered brands they don’t own, or at best, don’t have proper authority to represent.
This setup can allow them to deny other sellers from listing new products under those legitimate brands — even when we’re selling authentic inventory.
Brand gating processes now require brand owner approval to list new ASINs — which means this seller can potentially block other legitimate sellers.
We are not the trademark owners, so using the “Report a Violation” tool results in denial, leaving us no path forward.
We have our own brand registry and act as agents for other brands we work with — so we know the correct process involves the actual trademark owner adding agents, not someone else registering the brand outright.
Question:
What recourse do third-party sellers like us have when we see this kind of brand registry abuse? Is there a way to escalate this if we aren’t the brand owner, but can see clear misrepresentation?
Any guidance would be appreciated.
Thanks!
2 respuestas
Seller_HP0CuTSNvJvu9
UPDATE: I explained the situation to another brand this seller hijacked that's not on that list I shared, and they want to know what they are able to do about it. What should I tell them to do? Just have them try to register the brand, and then follow the instructions in the rejection?
Glenn_Amazon
Hi there @Seller_HP0CuTSNvJvu9,
I've reviewed this Brand Store with some of our specialists and at this time the ASINs are properly connected to the correct Brands. For some Brand Relationships some distributors have approval to list products directly in their Brand Store. This is a rare, but not unheard of arrangement. If any Brand has a concern with how their products are displaying on Amazon they should register their Brand and report the issue to Brand Support. In this situation, we won't be able to take any actions or escalate an issue from someone other than the Brand Owner because only they would know what authorizations they provided or did not provide.
Thank you for your understanding.
-Glenn
