Amazon Creator Connections
Hey Sellers!
Looking to expand your brand's reach through influencer partnerships? Amazon Creator Connections is here to help you connect with content creators who can showcase your products to their engaged audiences.
What is Creator Connections for Sellers?
Creator Connections is a powerful tool that allows you, as a brand owner, to partner with established content creators from the Amazon Associates program. This feature helps you:
- Increase brand visibility through authentic content from an influencer.
- Reach new customer segments
- Drive traffic to your product listings
- Generate more sales through trusted recommendations
Best Practices for Success:
- Choose creators whose audience matches your target market
- Be clear about your campaign objectives
- Monitor performance metrics to optimize future campaigns
Sellers: What type of content creator would be ideal for your brand? Let me know below!
- Xander
Amazon Creator Connections
Hey Sellers!
Looking to expand your brand's reach through influencer partnerships? Amazon Creator Connections is here to help you connect with content creators who can showcase your products to their engaged audiences.
What is Creator Connections for Sellers?
Creator Connections is a powerful tool that allows you, as a brand owner, to partner with established content creators from the Amazon Associates program. This feature helps you:
- Increase brand visibility through authentic content from an influencer.
- Reach new customer segments
- Drive traffic to your product listings
- Generate more sales through trusted recommendations
Best Practices for Success:
- Choose creators whose audience matches your target market
- Be clear about your campaign objectives
- Monitor performance metrics to optimize future campaigns
Sellers: What type of content creator would be ideal for your brand? Let me know below!
- Xander
14 respuestas
Seller_mLX7yU92nAIAF
I would love to figure out how to do understand how to use creator connections for my brand better. There is not much info about how to use this program from a sellers point of view. I have one campaign I started and show 20 accepted but I cannot figure out what to do next and how to vet out people. I also have a few people requesting samples without being able to see what types of videos they make. I there is any way you can point me to the right direction it would be appreciated .
Seller_3WFNMHoi6s1DO
Thanks Xander, as a brand owner, how do I apply to participate in this program? Can you please provide a link? Other links in these threads take me to the Creator side.
Seller_5wFJHJkBij1ar
There is no option to choose creators. Also I received this answer from the support team,
Hello from Amazon Advertiser Support,
I understand your concern regarding creator connection campaigns.
As per updates received from our internal team, the Creators accept does not mean they are obligated to promote the products. With that being said, it usually takes more time to see promotions and sales.
So what is the purpose of the program if creators accept campaigns but not obliged to promote the product.
I have 33 creators accepted the campaign, It is active since 2 days now none of them replayed to my messages and couldn't find my product through the link provided on their profile.
Seller_EJ7mQrC74xjHt
Hi Xander_ Amazon
We’ve actually been trying to get access to Creator Connections for several months now with our brand Don'tWorry, but unfortunately it’s not currently available in our account — even though we meet all the eligibility requirements.
Our brand has recently been going viral on TikTok, and there’s growing interest from content creators and influencers who want to collaborate with us. However, we haven’t been able to activate these partnerships on Amazon because Creator Connections is not enabled for us.
In the cases we’ve opened, we’ve only been told that it’s an “invite-only” program, without any clear guidance on how to move forward.
Is there anything we can do to become eligible or request to be included? We’d love to take advantage of this feature and are confident it would be a great fit for our brand.
Thanks in advance for your support!
Seller_T5XG7YPLLqL4H
Hello, I am submitting campaigns and getting many requests for samples which great but how many does amazon display on a product page. I do not want to give out samples if they will not appear on product page? Also, what happens if a creator submits a request for sample but they do not fit the brand style, is it it normal to reject creators requests for samples?
