Engage with Amazon: Brand Registry enrollment

Welcome to our Engage with Amazon Q&A with the Amazon Brand Registry team, focusing on answering your questions about Brand Registry enrollment. This is our second event talking with our sellers about Brand Registry enrollment. You can check our first event post here.
This event is open now and will close on August 9 at 5pm PT.
The post will be actively monitored during business hours (8am-5pm PT). You’re welcome to post your question outside business hours, but please note our response may be delayed.
We heard from many sellers that they want opportunities to connect directly with the Brand Registry team regarding their cases—so now is your chance. Community Managers will be responding to your questions posted in this thread, and we’ll be working directly with the Brand Registry team to review and answer your questions.
The Brand Registry enrollment team focuses on identifying process gaps, systemic issues, and unclear process steps. What better way to obtain this information than directly from sellers like you?
How do I ask a question during this event?
We anticipate many sellers will post questions in this thread. In order to expedite the process and ensure we get the information we need to investigate, please follow the template below:
- Issue you are experiencing: (Please be concise as possible)
- What is your desired outcome: (Please be concise as possible)
- Case ID(s): (Please post case ID that is relevant to the issue topic)
Important: Do not post any personally identifiable information (such as merchant tokes, names, phone numbers, or emails). Please visit the Community Guidelines for more information.
Please note that the team cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
Engage with Amazon: Brand Registry enrollment

Welcome to our Engage with Amazon Q&A with the Amazon Brand Registry team, focusing on answering your questions about Brand Registry enrollment. This is our second event talking with our sellers about Brand Registry enrollment. You can check our first event post here.
This event is open now and will close on August 9 at 5pm PT.
The post will be actively monitored during business hours (8am-5pm PT). You’re welcome to post your question outside business hours, but please note our response may be delayed.
We heard from many sellers that they want opportunities to connect directly with the Brand Registry team regarding their cases—so now is your chance. Community Managers will be responding to your questions posted in this thread, and we’ll be working directly with the Brand Registry team to review and answer your questions.
The Brand Registry enrollment team focuses on identifying process gaps, systemic issues, and unclear process steps. What better way to obtain this information than directly from sellers like you?
How do I ask a question during this event?
We anticipate many sellers will post questions in this thread. In order to expedite the process and ensure we get the information we need to investigate, please follow the template below:
- Issue you are experiencing: (Please be concise as possible)
- What is your desired outcome: (Please be concise as possible)
- Case ID(s): (Please post case ID that is relevant to the issue topic)
Important: Do not post any personally identifiable information (such as merchant tokes, names, phone numbers, or emails). Please visit the Community Guidelines for more information.
Please note that the team cannot provide legal advice or otherwise interpret regulatory requirements on situations that are specific to individual sellers.
0 respuestas
Seller_41Ivph88KxZyK
Issue you are experiencing: (Please be concise as possible)Our account was auto declined for brand registry because the account was falsely accused of being involved in abusive behavior. We know this is simply not true, the account was less than a couple of days old when we applied, We appealed this decision and have been waiting for almost two months for a response (Case ID 1307944239), thank you so much!
What is your desired outcome: to be approved for Brand Registry
Case ID(s): (Case ID 1307944239)
@Jameson_Amazon
Seller_21SmgD5xkOUuL
When is Brand Registry going to have a function to UPDATE a Trademark that was hacked, but is now properly owned by the rightful owner. Only that rightful owner is banned from using the Trademark they own because Brand Registry will not allow the wrong data to be corrected.
I have tried Every portal option on the Amazon portal. They keep referring me to a different help section, which turns out to be a dead end or a referral back to where I originally started.
I need help. this is going on over ONE YEAR
Seller_1l4ELFKIdMPXC
How do we link our brands we are the official hosiery licensee for to our Seller Central Account? GCE International, Inc. is a large hosiery manufacterer for many brands. We are authorized agents of Kenneth Cole and Wells Lamont in the brand resgistry but cannot list these brands in our seller central account. We also provided GS1 cert for our UPC prefixes showing GCE owns the prefixes.
- we need help to link our brand registry (Wells Lamont and Kenneth Cole) to our Seller Central account
-how do we do this easier in the future as this process takes months even though the parent brand provides letters proving we are the ONLY authorized licensee for hoisery and authorized to sell on Amazon
- CASE #'s 128347884991
12721042251
13261557291
13259892391
and many more cases these are just a few we cannot get this resolved.
End result we need to be able to list Kenneth Cole hoisery and Wells Lamont Hosiery on our seller central account.
Seller_cwSLtWWiwQFqN
Hi,
My case ID is 12824967991
I was accepted into the Brand Registry however, it took my lawyer longer than 10 days to respond with the verification code. Is there a way to open this case back up? I would like to be able to submit the code to complete the process.
I did attempt to apply again with the same information and was denied. I don't want to keep doing this. I would like to resolve my case that was approved.
Thanks
Seller_JFrr9wnbURhyI
I haven’t had luck trying to trademark using amazons recommended affiliates. No one has gotten back to me for months. I need to register my trademark before joining brand registry right? Can anyone recommend a better way to start the trademark process
Seller_SLQnwKcHmr0HL
Can a brand name be changed after listing have been created with FBA inventory in sellable status? We are brand owner of both the correct and incorrect brand on the listings. We just need to change the brand attribute on those listings, is this possible?
case# 13493878051
Seller_SLQnwKcHmr0HL
Are dangerous goods allowed to use manufacturer barcode when shipping via FBA? In the help page, it appears dangerous goods require Amazon barcode but may get manufacturer barcode exemption from brand registry. Is this true?
case# 13397932581
Seller_3koXRIjSRhDL2
Issue:
We have Brand Owner / Admin access level
1) No ownership of Bullet Point / Images / Titles (since this is based on sales)
2) Sometimes we have issues revising our own brand ASIN, saying we do not own the ASIN.
3) Amazon says we have a red flag keyword, we removed it on our end, but it is on other sellers listings that have "contributed" to that ASIN.
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We want to have our full access on Amazon Vendor Central or a way to revise these listings.
Brand Owners / Admin without access to correct content is not logical, especially if Admin takes blame for sellers not correcting their ASIN contribution.
Overall, no point in Brand Registry if everyone else is more admin than we are.
~~~~~~
N/A on case ID
Seller_3koXRIjSRhDL2
Amazon Post:
My Email A Registered Agent for Brand M
We can see the Amazon Post system for Brand M
Amazon Post is not connecting to Brand M
My Email A is Admin for Vendor Central
My Email A is Admin for Vendor Central AMS
~~~~~~~
We want to see our Amazon Post working with Brand M.
Other Vendors were able to correct the issue, but we are full admin on all levels, other than Brand Registry.
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Case ID:
13504102861