Please consider these questions in context of sellers who are doing FBA only.

Dear Amazon Moderators and Sellers,

We have a few questions regarding the Letter of Authorization (LOA) and would appreciate clear answers to help guide our final decision for our business on Amazon.

Question 1:

Does Amazon require an LOA for all brands we intend to sell on the platform? If so, this presents a challenge for us, as many brands provide invoices and other necessary documentation but do not issue LOAs for various reasons. In such cases, what steps should we do? If the answer is no, could you please clarify the circumstances under which invoices and other documentation (excluding the LOA) are considered sufficient (for clearing deactivation under section 03)?

Question 2:

We have come across instances in seller forums where Amazon has requested an LOA from a seller, while the brand states it does not provide LOAs to its sellers on Amazon. The brand claims that none of its sellers on Amazon have received LOAs from them. In this situations, that seller faces deactivation/suspension or permanent deactivation, even though other sellers listing the same brand’s products are not required to submit an LOA. Our specific questions are:

• Why is this particular seller being asked to provide an LOA when no other sellers for the same brand are required to do so?
• Why is this seller facing deactivation or permanent suspension under section 03, while other sellers for the same brand continue to operate on Amazon without an LOA?

Question 3:

Does Amazon accept a backdated LOA? For example, if a seller is deactivated under section 03 on November 10, 2024, and Amazon requests an LOA for a specific ASIN, but the brand refuses to provide a current LOA, yet is willing to issue an LOA with an expiration date of November 9, 2024 (this approach helps both seller and the brand), would this backdated LOA be accepted by Amazon to resolve that deactivation? why and why not ?

We look forward to your responses and appreciate your assistance in clarifying these matters.