Good Morning @Seller_GvWtRCzbAKUYw, it looks like you were able to receive some guidance from other sellers here about why your toy applications might be getting denied.

If any of their replies helped you, feel free to mark it as “Most Helpful reply” using the 3 dots in the corner of their post. This helps other sellers find the answer to your question at the top of the post just in case they find themselves in a similar situation.

I wanted to jump in to add that there are categories, brands and specific products that require approval so our customers can shop with confidence here on Amazon. Unfortunately, we are unable to disclose any additional information at this time regarding the review process.

I do want to provide you with a couple resources for when you do apply to sell new products, brands or in categories here at Amazon:

• Please ensure you are thoroughly reviewing review the products that require approval Seller Central help page.
• I also wanted to share our Seller University resource that addresses Guidelines to source products to sell on Amazon and Invoice requirements for when you apply to sell.
• Lastly, here are the help pages for Responsible Sourcing documentation request requirements and obtaining a Letter of Authorization just in case you would like to add that to your application in the future.

Please let us know if you have any questions about the information I have provided above or the outcome of this case.

Sincerely, Cooper_Amazon