[CASE 15639271981]

I am a seller of a single brand for which I have long-standing authorisation from the brand owner.

Recently I brought in a new model to our FBA range and added my offer before shipping all my stock to FBA as usual. There are several other marketplace sellers offers for the same listing and Amazon has no offer.

The listing is lacking critical detail which would attract buyers and there is no activity whatsoever as a result. My stock has been in FBA for some time and is costing storage there. Meanwhile I am watching competitive sellers reduce their prices to dangerous levels and still there are no sales and apparently no buyer interest due to the poor quality of the listing. I edited the listing in Seller Central but no changes have taken place.

Today i began to attempt to enhance this listing by adding some critical detail and descriptive words so as to attract buyers. I lodged this case which was met by a bot response calling for all sorts of links and photographs. ( I am not trying to reinvent the listing - just improve it)

So I escalated it to an associate who requested pictures of the UPC, This is not possible as all my stock is in FBA warehouses and only they have visibility to the physical product. Once again - I am not changing the listing - just adding descriptive detail.

The case was escalated to another associate who informed me that the listing was created by Amazon Retail and only they could make changes. This is really sad because they seem out of touch with what these buyers want.

This product has little chance of selling with the poor listing which has been created originally. I am puzzled by all of this as I have successfully edited such listings in the past to produce excellent sales results for all. This one looks like it is going to end in a removal order and my stock looks like it will end up as Holiday gifts for my friends and colleagues.

Sad really that Amazon is digging in on this when they dont have any interest in adding their own offer.