No BuyBox – "Not eligible to be the Featured Offer due to significantly high price"
Hi,
I have a problem with the BuyBox for my product, which is handmade and belongs to me. It has its own EAN – no one else is selling it. For a long time, I’ve been seeing the message:
"Not eligible to be the Featured Offer due to significantly high price: You can set your price in line with the reference price(s) to become eligible to be the Featured Offer."
I regularly lower the price to restore the BuyBox, but I have already reached the lowest price I can accept while still making any profit. Despite this, the BuyBox does not appear.
Some facts:
My product has no competition – no one else is selling the same item, and I have my own EAN.
On other marketplaces (e.g., eBay, Kaufland, Otto), my price is not lower.
Amazon does not provide a specific "reference price" that I could align with.
I am really frustrated because I am losing sales, and my price is already at the minimum. Has anyone experienced a similar issue and found a solution? Can Amazon support actually help in such a situation?
I would really appreciate any advice!
No BuyBox – "Not eligible to be the Featured Offer due to significantly high price"
Hi,
I have a problem with the BuyBox for my product, which is handmade and belongs to me. It has its own EAN – no one else is selling it. For a long time, I’ve been seeing the message:
"Not eligible to be the Featured Offer due to significantly high price: You can set your price in line with the reference price(s) to become eligible to be the Featured Offer."
I regularly lower the price to restore the BuyBox, but I have already reached the lowest price I can accept while still making any profit. Despite this, the BuyBox does not appear.
Some facts:
My product has no competition – no one else is selling the same item, and I have my own EAN.
On other marketplaces (e.g., eBay, Kaufland, Otto), my price is not lower.
Amazon does not provide a specific "reference price" that I could align with.
I am really frustrated because I am losing sales, and my price is already at the minimum. Has anyone experienced a similar issue and found a solution? Can Amazon support actually help in such a situation?
I would really appreciate any advice!
0 respuestas
Seller_UUuQVi1NFeFIL
same problem !!!!!!!!!!!!!!!
Seller_hFzlf81bvje9u
What are your Account Health metrics looking like?
Even if you own the brand, UPC/EAN and product listing, Amazon can still remove your featured offer eligibility due to metrics falling under the allowed threshold.
Seller_5s2xlBCW56ifS
The issue i have is with discontinued products where Amazon shows up as "temporarily out of stock" with some ridiculously low price and won't give me the buy box despite being in stock. People then think i'm some rip off when nobody even has the product available. I have it on at least a dozen listings for products that are now discontinued and are most definitely not "temporarily" out of stock. My understanding is Amazon doesn't take peoples money until the product ships so there's probably dozens if not hundreds of people waiting for a product on order that will NEVER arrive. Kinda crazy!
Seller_3qllv6SY8mdjV
Just a sanity check, but do you have a min and max price set in Manage Inventory? Also do you have a List Price set in the listing backend?
Seller_3f5HRuLsKFxRK
I'm sorry for your issue.
I went through the same problem last week. My case is just like yours: Brand registry brand, my design, my listing, my asin, handmade, no competition, etc.
After some back-and-forth in the case, someone asked for our website URL, and they realized we had a fair price. So, I suspect they were comparing our current Amazon price with other outdated prices from our store.
The annoying part is that they are unclear and keep playing with your patience. They give you standard template answers and expect you to guess where the problem is, which is their work.
Do you have the product listed anywhere else at a higher price?
Seller_Ha6JyVvDK6Ybs
Listing is price fixed you will need to lower to the price Amazon has set for you or it will never ever sell. I dont think setting the limits even works as we have many that are like this even when they magically accept limits is does zero good.
.
Dont Worry Amazon is giving buyers encouraging advice!

Manny_Amazon
Hi @Seller_Pb2h6QMABwTUk,
To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. This means that not all sellers may be eligible for the Featured Offer.
If you can provide your case ID related to requesting to become Featured Offer, I'll review the details and see if there's anything that can be done to be eligible for the Featured Offer.
Please note that Amazon does not guarantee Featured Offer selection for any seller and I won't be able to provide any details on how this selection is determined beyond the information provided in the Become the Featured Offer help page.
Regards,
- Manny
Seller_9JJibZdWFZ9IB
We have this problem too it has been infuriating that quite a few new items we have will have the pricing showing one day and then randomly we don't have the buy box anymore even though the pricing is the same across the board we have a good score we have no issues with this or our customer service or any of the other reasons they give yet we still have the buybox and keep getting told the same nonsense reason they told you.
Seller_r9wMm8LrE5iKj
Maybe while they're at it, the mods can explain what "automate pricing" is supposed to do when THERE IS NO REFERENCE PRICE TO AUTOMATE TO. Telling us "too much" and not say what is enough is 'tardy. Automating that 'tardiness is even more 'tardy.