I'm currently running 3 campaigns: one automatic ad (with only Close match and Loose match active) and two manual ads. The manual ads solely utilize keyword targeting, with a mix of broad, phrase, and exact match types.

Our campaign is set to a 'down only' bidding strategy. We typically go with the suggested bid or slightly below it, roughly by about $0.05. And, we've targeted the Top of Search (first page) at 50%.

While I'm not operating any Product targeting campaigns, when I look at the "placement" tab within the campaign menu, I notice that most of the impressions come from product pages. This pattern is consistent for both automatic and manual ads, with approximately 9,800 out of 10,000 impressions being on product pages.

On average, my ads are getting around 40,000 impressions per day. However, they only garner about 4 clicks.

Why are my ads primarily being displayed on product pages? Is it because they've only been running for 2 days and need more time to optimize? Or do I need to dig deeper for better keywords?

Thank you for taking the time to read through my long story.