Handmade Product Type Reclassification
The Handmade team is making changes to improve customer discoverability of Handmade products in the Amazon stores!
What is changing?
As a reminder to our 2023 announcement, we are beginning a multi-year project to reclassify existing Handmade products from GUILD product types to standard product types.
A product type refers to a set of products that share similar attributes. For example, a lamp within the GUILD_HOME product type would move to the LAMP product type.
Don’t worry— although we are reclassifying your existing Handmade products to standard product types, your existing Handmade products will remain within Amazon’s Handmade category, even after this change.
Why does this matter?
Reclassifying Handmade products into standard product types enables the following features:
• Handmade products will appear when customers search and browse in standard categories. This is one of the top feature requests from our Handmade community. As a reminder, Handmade products are already discoverable in all products search.
• Better discoverability from refined product searches.
• Handmade products will receive enhanced detail page content, including larger product images and category-specific detail page features.
• Handmade products will appear in Seller Central’s Listing Quality Dashboard (LQD), which you can use to improve your Handmade products’ listing quality.
• Ability to list a single ASIN in eight marketplaces.
After we reclassify your Handmade products to standard product types, you will see the new listing experience that we launched earlier this year on your reclassified products. If your product has been reclassified, you will find the Handmade Classification attribute present on your product.
When we reclassify your products, they will not lose your sales history, ratings, or reviews. However, your reclassified products’ sales ranks will change from ranking within Handmade to ranking within their corresponding standard product types.
What if I want to enjoy the new benefits right away?
If you do not want to wait for Amazon to reclassify your existing Handmade products, you are welcome to relist your existing Handmade products using the new listing experience so your products receive these additional benefits. Keep in mind, relisting a product will generate a new ASIN. New ASINs will not carry over existing sales history, ratings, or reviews from your previous ASIN.
Please view the full announcement and FAQ here.
And visit the the Handmade Hub for the latest updates.
Handmade Product Type Reclassification
The Handmade team is making changes to improve customer discoverability of Handmade products in the Amazon stores!
What is changing?
As a reminder to our 2023 announcement, we are beginning a multi-year project to reclassify existing Handmade products from GUILD product types to standard product types.
A product type refers to a set of products that share similar attributes. For example, a lamp within the GUILD_HOME product type would move to the LAMP product type.
Don’t worry— although we are reclassifying your existing Handmade products to standard product types, your existing Handmade products will remain within Amazon’s Handmade category, even after this change.
Why does this matter?
Reclassifying Handmade products into standard product types enables the following features:
• Handmade products will appear when customers search and browse in standard categories. This is one of the top feature requests from our Handmade community. As a reminder, Handmade products are already discoverable in all products search.
• Better discoverability from refined product searches.
• Handmade products will receive enhanced detail page content, including larger product images and category-specific detail page features.
• Handmade products will appear in Seller Central’s Listing Quality Dashboard (LQD), which you can use to improve your Handmade products’ listing quality.
• Ability to list a single ASIN in eight marketplaces.
After we reclassify your Handmade products to standard product types, you will see the new listing experience that we launched earlier this year on your reclassified products. If your product has been reclassified, you will find the Handmade Classification attribute present on your product.
When we reclassify your products, they will not lose your sales history, ratings, or reviews. However, your reclassified products’ sales ranks will change from ranking within Handmade to ranking within their corresponding standard product types.
What if I want to enjoy the new benefits right away?
If you do not want to wait for Amazon to reclassify your existing Handmade products, you are welcome to relist your existing Handmade products using the new listing experience so your products receive these additional benefits. Keep in mind, relisting a product will generate a new ASIN. New ASINs will not carry over existing sales history, ratings, or reviews from your previous ASIN.
Please view the full announcement and FAQ here.
And visit the the Handmade Hub for the latest updates.
0 respuestas
Seller_nchq784XlVSwu
@Rose_Amazon, Will I get an email notice after my products have been reclassified, so I'll know it has happened?
I read the FAQ in the link above, but that info was not inclued.
Seller_Qp7D09NCRbW7u
@Rose_Amazon Real simple question here: How do I know a listing has been reclassified?
Seller_rOPqUWp0zHHmf
@Rose_Amazon We started selling on Amazon a few months before Handmade was created and had a few "standard" listings. We were running into issues with sellers attaching themselves to our listings and pretending to be selling our products. We make everything ourselves, everything is our own original artwork and we create our products with our own equipment in our studio. There is no way someone else can sell our products. This resulted in bad reviews for mugs for instance where sellers were taking our artwork from the product photos and printing them. We make "all-around" designs so of course people were not receiving that and our products ended up with bad reviews.
Handmade solved that issue since no one can attach themselves to handmade listings. Will this remain the same once our handmade listings are considered standard?
Seller_Qp7D09NCRbW7u
@Michelle_Amazon @priscilla_amazon @Rose_Amazon
So if I add my products now under the "new handmade listing experience" there is no box for "handmade categories" so if I list them without handmade will I be able to go back and update it to handmade once the roll out is complete?
CASE ID 16526807081 - in case you need it... awaiting their response
What if I want to enjoy the new benefits right away?
If you do not want to wait for Amazon to reclassify your existing Handmade products, you are welcome to relist your existing Handmade products using the new listing experience so your products receive these additional benefits. Keep in mind, relisting a product will generate a new ASIN. New ASINs will not carry over existing sales history, ratings, or reviews from your previous ASIN.
Seller_2azHBWt7FzGTG
@Rose_Amazon
Where is the LQD? I have listings that are standard product types and I do not have this LQD on my inventory dashboard page. If I don't even have it for non-handmade, standard products, I will not have it for handmade products when they are reclassified to standard products.
I have already watched the videos in seller central and read the info on this LQD. It appears that this does not exist on my dashboard at all or the info provided by Amazon is obsolete or outdated.
On this point - we WILL lose ranking. This is evident in the statement that you posted as our products will now be pushed into standard categories which carries with it literally millions of "like" products. So instead of a big fish in a small pond (handmade), our listings are now tiny fish in an endless sea (standard). It's basically like starting all over again. How is this improving discoverability?
Seller_gwzuNYC3ogYNo
I don't know if this is what they are talking about or not.
I searched Listing Quality Dashboard and when I clicked on it, it went to this page
https://sellercentral.amazon.com/myinventory/inventory?fulfilledBy=all&page=1&pageSize=250&sort=price_asc&status=needs_improvement
that looked like this:
